Week 5 | Thoughts on Ideas
Defining Methods of Thinking, Curiosity and Insight
How Do We Generate Ideas?
As designers we will be thinking about:
Linear and lateral thinking
Unique proposition/ insight
Bruce Archer played a key role in the design methods movement and was
instrumental in developing the discipline of design research.
The model broke the design process down into key stagesof
programming, data collection, analysis, synthesis, development and communication.
Looking at observation, evaluation, description and transmission.
Double Diamond approach
A simple graphical way of describing the design process.
Divided into four distinct phases, Discover, Define, Develop and Deliver, it maps the
divergent and convergent stages of the design process, showing the different modes of thinking that designers use.
The initial idea or inspiration, often sourced from a discovery phase in which user needs are identified. These include:
Design research groups
Phase of divergent thought, where the designers and other project team members keep their perspectives wide to allow for a broad range of ideas and influences. In this stage of the design process, the company is asking a question, posing a hypothesis or identifying a problem by analysing market data, trends and other information sources.
Definition stage, in which interpretation and alignment of these needs to business objectives is achieved. Key activities during the Define stage are:
Findings from the Discover stage are analysed, defined and refined as problems, and ideas for solutions are pitched and prototyped.
Period of development where design-led solutions are developed, iterated and tested within the company. Key activities and objectives during the Develop stage are:
At the Develop stage the project has been taken through a formal sign-off, which has given the corporate and financial backing to the development of one or more concepts that have addressed the initial problem.
During the Develop stage, the design team, either together with key internal partners (such as engineers, developers, programmers, and marketing teams) or via external design agencies, refine one or more concepts that will address the problems or issues identified during the Discover and Define stages.
Delivery stage, where the resulting product or service is finalised and launched in the relevant market. The key activities and objectives during this stage are:
Final testing, approval and launch
Targets, evaluation and feedback loops
Final concept is taken through final testing, signed-off, produced and launched. It will result in a product or service that successfully addresses the problem identified during the Discover stage. It will also include processes for feeding back lessons from the full design process to inform future projects, including methods, ways of working and relevant information.
The Double Diamond approach is something I have found very interesting to learn about. This is something I can take on during my work, particularly when starting a campaign; I think this would be a perfect way to plan it and allows for broader thinking in the long run.
How do we think? How does your thought process influence your design work? Exploring ways of thinking and summerising in a black line drawing.
From some initial research I have found 7 ways of thinking; Creative thinking, Analytical thinking, Critical thinking, Concrete thinking, Abstract thinking, Divergent thinking, Convergent thinking. I would say I am a mixture of creative and divergent thinking, with slight abstract thinking sometimes. I intend to explore abstract thinking more to see if it is something I can unlock more within my design work.
"An abstract thinker is able to relate seemingly random things with each other and make the connections others find difficult to see." - Tatiana Azman