top of page
  • Danielle Louise

Week 12 | New Steps

Ideas in a different space, problem swap, cultural and paradigm shift. How is perception changed when design shifts into a new paradigm?

Lecture notes:

What are potential future definitions of design practice? What are the sectors that might change or need to change?

  • Branding is that the definition is getting broader.

  • Design is a living enquiry into a problem.

  • The future of design is inherently tied, at the moment, to technology.

  • My thought is that design is going to get increasingly vague.

  • I think it's shifted, the definition of the general designer and what the client expects it to do. Need to adapt to be able to tackle a wide variety of projects.

What are the sectors that might change or need to change?

  • I think what's really important is making sure that the ideas that we are coming up with as designers, as creatives, are connecting with people.

  • things will change, particularly in publishing. Houses who were very separate are now all merged together and have to be able to provide for different sectors. Means you also need a versatile designer to jump between.

  • I think the way practices are shifting is that everyone's more collaborative and everyone's more up to speed with a lot of different ways of doing things.


Take a graphic design interest that you are familiar with and investigate how the idea can be improved, disrupted or retold through a shift of application.

This might be an opposing media or environment ( e.g from book to installation, packaging to performance) or an opposing time or fictional future (e.g. speculative design). You can tell the story of your idea in any medium, but ensure the shift you make with your project is apparent, courageous and driven by risk and a rationale.

My initial thoughts to this tasks draws me toward speculative design, particularly the idea of a fictional future. From looking at the Polygon blog post 'Artists from around the world share their visions of the future', I am drawn into the world of different artists exploring what they think the future could hold.

I have thought to explore creativity and imagination; but in particular of those who may be introverted, autistic or are a bit quiet or shy. Creative people who may find it hard to share their inner thoughts with others. This is what I am like. I find I have a big imagination; but being able to put any of my creative thoughts into words is difficult and I find I have to create all my ideas to be able to show what I'm thinking, but this can create limitations with skill. I think of the book 'Quiet' as inspiration for this as it explores how powerful introvertion can be for creativity. I also think of the series Black Mirror which looks at dystopian futures. In particular the episode 'the entire history of you'; where your life is documented through a camera in your eye - you can play, pause and rewind past moments in your life.

Project | Create your Vision

My interest looks at design and creativity as a whole instead of being a single graphic design idea. It looks at how we create and how this could change in the future.

Imagine a future where there is no need for computers; where your imagination is all you need. My idea would be a type of chip within your brain that can read and record what you imagine. You could store, download and project your ideas.

This is a very rough image of what I am thinking. This would mean your only limitation would be your imagination. You could create whole films with your mind without the need of a whole crew. Create an animation without knowing how to use any software.

Although this could have downsides, like creating less work for people or moving even further way from using materials; I think it is an interesting thought that this could happen in the future.

Recent Posts

See All

Week 11 | Trends and Environments

Lighting up the message, symbolism and semiotics of the new. Lecture notes: Symbolism and Semiotics with guest lecturer Martin Hosken Looking to unpack the theory and symbolism of The Message. Latin r

Week 10 | Type & Page

How can typographic conventions and design inform and imbue the meaning of a given text? Lecture notes: Type is ever evolving. From the first scribed manuscript that was all created by hand; to now ha

Week 9 | Message Delivered

Message vs Medium – How can a message be enhanced through the medium in which it is implemented? Sam Winston looks at the relationship between form and function and how we read, understand and enginee


bottom of page